Using Social Networking for Internet Marketing
Social networking and social bookmarking are all the rage today. It can be hard to know which to choose, however, because there are so many of them. This is why many Internet users find social network reviews valuable. When reading the reviews, however, you may find that beauty is in the eye of the beholder. Some might defend their particular choices tooth and claw. That might be because they were ignorant of the options, so they got hooked on one site without really knowing what’s out there. I’ve known a few who fought for their choice without even knowing the difference between online business networking, social bookmarking sites and social networking sites that are primarily there for fun. Many people don’t know that there also are social media sites, like Yuwie, that pay for people to use and promote them.
Many people aren’t aware of the distinction between online social networks because the features and uses overlap. For example, HubPages can be used for business or pleasure. And there are literally tens of thousands of Ning sites, such as Paper Craft Planet, which specialize in narrow niches. These sites are really where the rubber hits the road when it comes to social networks because they’re created by users and focus on distinct interests. And speaking of interests, book readers now have plenty of places to hang out online. Online social networks , like GoodReads have book reviews and other features created just for people who love to read. A less interactive format that is just as important as online networking is social bookmarking, because it opens up new worlds of information storage and retrieval. Sites that feature social bookmarking, such as del.icio.us, allow logged-in users to save their online bookmarks for free. Social bookmarking sites also are a great help to Web searchers, because searches are greatly enhanced by keyword tagging. This ability also makes these sites powerful for Internet marketers, who use them to garner backlinks for their blog posts and Web sites. A single social bookmarking link isn’t that valuable yet when a site has many of them, it can change the amount of search engine traffic it receives. And with sites such as Digg, if a URL is posted on one of these bookmarking sites that has good pagerank, it can often rank high in Google if the person who submitted it understands how to research keyword tags and has entered the listing correctly.
Confusing the issue even more are sites like Digg, which are set up for both social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. Business and personal contacts galore are just waiting to be discovered on these sites and blog posts featured on these social networking sites have the potential to rank well in Google and other search engines. This makes these type of sites genuine gold to Internet marketers.












